Various tools are available to help today’s retailers and consumers design better and visualize a bathroom remodel during the planning process.

From in-house systems and CAD-based software to online configurators and room planners, 3D design is now instrumental within the industry; but achieving a seamless experience across channels presents a challenge to retailers. Customers and sales professionals need a solution to quickly access, create, and share their bathroom designs from multiple platforms and touchpoints – both online and in-store. Disparate, disconnected solutions are no longer enough to service the demands of an omnichannel audience. 

With the introduction of cloud-based 3D planning software, users can design their bathroom within a web browser, meaning retailers can offer the same solution on their website as in-store. White-labeled and completely customizable, the solution ensures the same ease and usability across channels while providing sales professionals with instant access to all of their customer’s designs, regardless of where they were created. By giving consumers the autonomy to design their bathrooms from home, sales professionals can spend more time with customers further along the sales journey. This enables them to refocus their attention on securing the sale and going the extra mile when it comes to more complex, high-ticket projects. 

Integrating systems for a more personalized experience

To appeal to a fast-paced retail market for consumers, extending the in-store experience online offers an excellent opportunity to encourage 24/7 browsing. This is achieved by presenting an always open store environment to meet customers’ design requirements and provide next-level convenience. 

Retailers need to facilitate customer demand to seamlessly move between bricks and mortar stores and e-commerce websites, starting projects online and picking up where they left off in-store. It means a customer can walk into any store and access their designs through their user account while granting access to the retailer unlocks additional benefits. Sales professionals, for example, can ensure they have the existing designs and preferences of a customer to provide a far more personalized shopping experience.

CRM integrations can also be used to tailor marketing campaigns and promotions. With greater insight into a customer’s preferred style, even room layout, retailers can better fulfil the demand for personalization and send highly relevant content at the right time, encouraging a call to action and accelerating the purchase journey.

An opportunity to cross-sell and upsell

A 3D planning solution is integrated with a retailer’s product catalog, so every item is made available on the website as a 3D image. Users can create their ideal bathroom layouts with ease – simply clicking on an image of their preferred bathroom style will transport customers to a 3D view of it within the planner. From here, items or product sets can be edited or replaced, and exact room dimensions – from floors, walls and sloped ceilings – can be applied for a true-to-life view of a customer’s new bathroom in their home.

This level of integration allows the entire stock catalog to be accessible and presented to the user for consideration, with live pricing in line with promotions and discounts and considerable opportunities for cross-selling and upselling. What’s more, all this can be achieved at the customer’s pace – and in as little as five minutes if time is of the essence. 

Empowering customers to design on their terms

For an omnichannel bathroom strategy to be truly effective, channels must be easy to engage with for consumers and sales professionals alike. Consumers use 3D planning solutions for design/ layout visualization, automated proposal generation and purchasing tools online. Additionally, sales professionals can use the same solutions in consultation with customers in the store. 

By utilizing system integrations such as CRMs and product catalogs, both the customer and salesperson can work together on projects as and when the customer requires and as they move between in-store and online – empowering customers with an often preferred ‘do-it-with-me’ approach to design. 

Business growth with 3D planning

A key success factor in retaining and growing a market share in the fast-paced bathroom remodeling market is effectively leveraging 3D design, visualization and e-commerce technologies. A 3D planning solution can be used to implement an affordable, effective omnichannel strategy that dramatically improves the bathroom remodeling experience.

HomeByMe for Bathroom Retailers delivers on these requirements, offering retailers several key benefits, including:

• Compressed sales cycle – customers and sales professionals can easily change a bathroom design online, minimizing the need for and lessening the length of in-store consultation. Detailed, lifelike renderings also improve visualization and facilitate decision-making and purchasing selections, contributing to a shorter overall sales cycle.

 

• Reduced cost of sales – an omnichannel 3D planning solution secures qualified customers more quickly, lowers sales overheads, and minimizes unnecessary deliveries and returns, all of which decrease the cost of sales.

 

• Increased customer satisfaction – customers have more flexibility and control of the design process when given access to a 3D planning solution on a retailer’s website. They become more invested – and play a bigger role – in achieving successful outcomes, leading to increased customer satisfaction in the bathroom remodeling process and related purchases.

 

• Extended market reach – an online 3D planning solution for consumers extends a positive branded experience beyond traditional geography-based markets for bathroom retail goods. The retailer can choose the look and feel of the bathroom planning experience through need mapping and user preferences on their website. They can also gain valuable insights into customer personas by learning who uses the solution, what they buy, and their demographic makeup.

 

• Leveraged business analytics – an omnichannel 3D planning solution allows retailers to access additional business analytics to help support growth. The data can show the average frequency of use online, average costs of bathroom designs, the most common products and fittings selected, and the average shopping cart value. It is an invaluable solution to help retailers grow their business and personalize their sales and marketing activities.

As shopping habits continue to evolve towards complete omnichannel experiences, cloud-based 3D planning solutions are proving more crucial than ever in bridging the gap between online and in-store. By providing the detailed insight needed into shopper behaviors and preferences, bathroom retailers can differentiate their customer service, marketing, and sales strategies with high quality, personalized interactions, anytime, anywhere, and with the level of autonomy they desire.

From in-house systems and CAD-based software to online configurators and room planners, 3D design is now instrumental within the industry; but achieving a seamless experience across channels presents a challenge to retailers. Customers and sales professionals need a solution to quickly access, create, and share their bathroom designs from multiple platforms and touchpoints – both online and in-store. Disparate, disconnected solutions are no longer enough to service the demands of an omnichannel audience. 

With the introduction of cloud-based 3D planning software, users can design their bathroom within a web browser, meaning retailers can offer the same solution on their website as in-store. White-labeled and completely customizable, the solution ensures the same ease and usability across channels while providing sales professionals with instant access to all of their customer’s designs, regardless of where they were created. By giving consumers the autonomy to design their bathrooms from home, sales professionals can spend more time with customers further along the sales journey. This enables them to refocus their attention on securing the sale and going the extra mile when it comes to more complex, high-ticket projects. 

Integrating systems for a more personalized experience

To appeal to a fast-paced retail market for consumers, extending the in-store experience online offers an excellent opportunity to encourage 24/7 browsing. This is achieved by presenting an always open store environment to meet customers’ design requirements and provide next-level convenience. 

Retailers need to facilitate customer demand to seamlessly move between bricks and mortar stores and e-commerce websites, starting projects online and picking up where they left off in-store. It means a customer can walk into any store and access their designs through their user account while granting access to the retailer unlocks additional benefits. Sales professionals, for example, can ensure they have the existing designs and preferences of a customer to provide a far more personalized shopping experience.

CRM integrations can also be used to tailor marketing campaigns and promotions. With greater insight into a customer’s preferred style, even room layout, retailers can better fulfil the demand for personalization and send highly relevant content at the right time, encouraging a call to action and accelerating the purchase journey.

An opportunity to cross-sell and upsell

A 3D planning solution is integrated with a retailer’s product catalog, so every item is made available on the website as a 3D image. Users can create their ideal bathroom layouts with ease – simply clicking on an image of their preferred bathroom style will transport customers to a 3D view of it within the planner. From here, items or product sets can be edited or replaced, and exact room dimensions – from floors, walls and sloped ceilings – can be applied for a true-to-life view of a customer’s new bathroom in their home.

This level of integration allows the entire stock catalog to be accessible and presented to the user for consideration, with live pricing in line with promotions and discounts and considerable opportunities for cross-selling and upselling. What’s more, all this can be achieved at the customer’s pace – and in as little as five minutes if time is of the essence. 

Empowering customers to design on their terms

For an omnichannel bathroom strategy to be truly effective, channels must be easy to engage with for consumers and sales professionals alike. Consumers use 3D planning solutions for design/ layout visualization, automated proposal generation and purchasing tools online. Additionally, sales professionals can use the same solutions in consultation with customers in the store. 

By utilizing system integrations such as CRMs and product catalogs, both the customer and salesperson can work together on projects as and when the customer requires and as they move between in-store and online – empowering customers with an often preferred ‘do-it-with-me’ approach to design. 

Business growth with 3D planning

A key success factor in retaining and growing a market share in the fast-paced bathroom remodeling market is effectively leveraging 3D design, visualization and e-commerce technologies. A 3D planning solution can be used to implement an affordable, effective omnichannel strategy that dramatically improves the bathroom remodeling experience.

HomeByMe for Bathroom Retailers delivers on these requirements, offering retailers several key benefits, including:

• Compressed sales cycle – customers and sales professionals can easily change a bathroom design online, minimizing the need for and lessening the length of in-store consultation. Detailed, lifelike renderings also improve visualization and facilitate decision-making and purchasing selections, contributing to a shorter overall sales cycle.

 

• Reduced cost of sales – an omnichannel 3D planning solution secures qualified customers more quickly, lowers sales overheads, and minimizes unnecessary deliveries and returns, all of which decrease the cost of sales.

 

• Increased customer satisfaction – customers have more flexibility and control of the design process when given access to a 3D planning solution on a retailer’s website. They become more invested – and play a bigger role – in achieving successful outcomes, leading to increased customer satisfaction in the bathroom remodeling process and related purchases.

 

• Extended market reach – an online 3D planning solution for consumers extends a positive branded experience beyond traditional geography-based markets for bathroom retail goods. The retailer can choose the look and feel of the bathroom planning experience through need mapping and user preferences on their website. They can also gain valuable insights into customer personas by learning who uses the solution, what they buy, and their demographic makeup.

 

• Leveraged business analytics – an omnichannel 3D planning solution allows retailers to access additional business analytics to help support growth. The data can show the average frequency of use online, average costs of bathroom designs, the most common products and fittings selected, and the average shopping cart value. It is an invaluable solution to help retailers grow their business and personalize their sales and marketing activities.

As shopping habits continue to evolve towards complete omnichannel experiences, cloud-based 3D planning solutions are proving more crucial than ever in bridging the gap between online and in-store. By providing the detailed insight needed into shopper behaviors and preferences, bathroom retailers can differentiate their customer service, marketing, and sales strategies with high quality, personalized interactions, anytime, anywhere, and with the level of autonomy they desire.